About Fruitress "Extending produce freshness naturally, from harvest to consumer."

Fruitress is a Canadian food-tech company developing clean-label, plant-based edible coatings that protect fresh fruits and vegetables. By slowing down natural respiration, moisture loss, and surface oxidation, our breathable micro-layer helps extend shelf life by an expected 5 to 14 days—preserving natural taste, aroma, and texture.

Designed for seamless integration into existing supply chains, our practical solutions support growers, packers, and retailers in reducing post-harvest waste and cutting shrinkage without requiring major equipment overhauls.

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Our Brand: Friutress "Edible Protection for Fresh Produce"

Fruitress is a Canadian food-tech company developing edible, plant-based coatings that protect fresh produce through storage and transport. Our thin, invisible layer helps keep fruits and vegetables fresher for longer — naturally, and without changing their natural look, taste, or aroma.

Designed as a clean-label, drop-in solution, our technology fits into existing packing and distribution lines, helping growers, packers, and retailers cut post-harvest waste while keeping produce quality intact from farm to shelf.

Canadian Operations "Launching from Sault Ste. Marie, Ontario"

Fruitress is preparing to establish and scale its Canadian operations in Sault Ste. Marie, Ontario. Our strategic focus is on collaborating closely with local growers, packing facilities, and regional distributors across Ontario before expanding throughout key agricultural hubs in Canada.

By leveraging regional supply chains and cold-storage infrastructure, we deliver practical, scalable post-harvest solutions designed to meet the rigorous standards of North American food safety and commercial distribution.

The Founding Team Behind the Vision "A Multidisciplinary Approach to Food-Tech"

Fruitress is led by a multidisciplinary founding team with deep expertise in food science, supply chain management, commercial operations, and sustainable product development. We are united by a single goal: to solve the critical challenge of post-harvest food waste through scalable, science-backed, and commercially viable technology tailored for the Canadian agricultural sector.

Global Ambitions "Building a Sustainable Future for Agri-Food"

While our launch operations center in Canada, Fruitress is designed with global scalability in mind. Our long-term vision is to establish a globally recognized standard in clean-label produce preservation, enabling international supply chains to lower waste, cut carbon footprints, and extend fresh food availability worldwide.

Our Founding Team

Our founding team brings together diverse expertise in food science, post-harvest biotechnology, product commercialization, and operational management. By combining scientific innovation with practical market execution, the team is dedicated to bringing Fruitress’s sustainable coating solutions to growers, packers, and distributors across Canada and beyond.

sadaf

Sadaf Feli

Co-founder & CEO
sher

Zahra Mir Mohammadpour

Co-founder & COO
Moj

Mojan Moaddel Mojdehi

Co-founder & Marketing Manager
Jadari

Alireza Jafari

Co-founder & HOD

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